Published · By Hello Local · Las Vegas Marketing
How Much Does Direct Mail Cost in Las Vegas?
Direct mail costs include more than postage. See what Las Vegas businesses should consider for design, printing, mailing, and the cost of reaching 5,000 local homes.
How Much Does Direct Mail Cost in Las Vegas?
Direct mail can get expensive quickly when one business is responsible for the entire campaign.
The postcard itself is only part of the cost.
A complete direct mail campaign can include strategy, copywriting, graphic design, printing, postage, mailing preparation, and the time required to coordinate everything.
For a Las Vegas business comparing options, it helps to understand what is actually included before comparing prices.
What Goes Into the Cost of Direct Mail?
Strategy
Before anything is designed, someone needs to decide what the campaign should accomplish.
Are you trying to generate estimates? Book appointments? Promote a membership? Introduce a new service?
That decision shapes everything that follows.
Copywriting and Design
The postcard needs a clear headline, message, call to action, branding, and creative that fits the business.
If the business does not already have finished artwork, that work has to come from somewhere.
Printing
Quantity, size, materials, and production all affect printing costs.
Larger postcards also require more space, which can be useful when the business has more to communicate.
Postage and Mailing
Postage becomes a significant part of the campaign when thousands of households are involved.
There is also the preparation required to get the mailing ready to enter the postal system.
Your Time
This is the cost business owners often forget.
Finding a designer, comparing printers, reviewing proofs, coordinating production, and managing mailing logistics all take time away from running the business.
What Does Hello Local Cost?
Hello Local takes a different approach.
Instead of one business paying for the entire postcard, participating businesses share the larger printing and mailing costs while keeping their own advertising space.
Every Hello Local mailing reaches 5,000 households.
Standard Placement
One Mailing: $550
That equals 11¢ per household.
Standard 3-Pack
$1,500 total
That equals $500 per mailing or 10¢ per household per mailing.
Featured Placement
One Mailing: $1,100
That equals 22¢ per household.
Featured 3-Pack
$3,000 total
That equals $1,000 per mailing or 20¢ per household per mailing.
Strategy, copywriting, custom design, printing, postage, and mailing are included.
Standard vs. Featured
Both placements reach the same 5,000 households.
The difference is the amount of advertising space.
Standard is 3.8" × 2.5".
Featured is 3.8" × 5", giving the business approximately twice the space.
Featured does not increase the number of households reached.
What Should a Business Compare?
The cheapest mailing is not automatically the best value.
Ask:
- What is included in the price?
- Who creates the advertisement?
- Is postage included?
- Who handles the mailing?
- Is someone helping with strategy?
- Will a direct competitor appear on the same postcard?
- How much of the campaign will the business owner need to manage?
Those questions make price comparisons much more useful.
Think About Customer Value Too
The economics are different for every business.
A roofing contractor, attorney, dentist, restaurant, and detailing company have very different average customer values.
The question should not only be:
How much does the mailing cost?
Also ask:
What would need to happen for this campaign to make financial sense for the business?
That is a much better way to evaluate marketing.
Ready to compare placements?